Title Sponsor:

 
Cooley Godward Kronish LLP  represents hundreds of clients in a wide range of industries from offices in nine major commercial markets. We are counselors, strategists and advocates for the foremost private and public companies. We have a legacy of representing companies that range from startups bringing to market breakthrough products and technologies and frequently argue cases that fall in new areas of law, brought about by technological developments. Our business and litigation practice reaches across a broad array of dynamic industry sectors, including technology, life sciences, clean tech, real estate, financial services, retail and energy.

 


 

Media Partner:

 ZENZ! bridges the gap between traditional media-focused and digital agencies with an integrated approach that generates bottom line results. www.ZENZI.com

Presentation and Publicity

Spring 2010 San Diego / Orange County Semester

How do you get the world to take notice of your company? What tools and materials do you need to start doing outreach? How do you identify media to write about your company? What are newsworthy stories? How do you craft a story? What are effective tactics to get social media, blog and press coverage? What tactics should be avoided?

Goal:
Get the world to take notice.

Date:
2010-07-14, 06:00 PM

Mentors


9.25
Jordan Greenhall
Co-Founder & Former CEO, DivX

Jordan Greenhall is co-founder DivX back in 2000 which he took public in 2006. Prior to DivX, he spent his time learning the art of entrepreneurship at San Diego start-ups InterVU and MP3.com. Since retiring from DivX, he invested in a few startups, and currently serves...

8.75
Chester Ng
Co-Founder & CMO, SweetLabs

Chester Ng is a co-founder of SweetLabs, an app distribution company helping developers reach new users and OEMs monetize and differentiate devices through great app experiences. SweetLabs, the makers of the popular Pokki software, is based in San Diego and backed by Goog...

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