Naming and Branding

Puerto Rico Summer 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2013-06-26, 06:30 PM

Mentors

Dana Montenegro
Chief Innovation Catalyst & Idea Engineer, SeriouslyCreative
Giovanni Collazo
Co-founder, Blimp LLC
Juan Carlos Muriente
Founder, vBSEO

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