Naming and Branding

Puerto Rico Summer 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2013-06-26, 06:30 PM

Mentors


9.63
Dana Montenegro
Chief Innovation Catalyst & Idea Engineer, SeriouslyCreative

Dana Victor Montenegro is the co-founder of Grasslark, a green tech startup with a patented technology build on a business model disruption to how cleaning products are sold, distributed and consumed. We are on a revolution to get rid of single use plastic waste. He is ...

8.79
Giovanni Collazo
Co-founder, Blimp LLC

Giovanni Collazo is a hacker and co-founder at Blimp LLC. Past experiences include a digital signage software startup called s3mer, digital marketing agency work and a lot of web apps consulting. Giovanni's formal education is in filmmaking, fine arts and design but he ha...

6.00
Juan Carlos Muriente
Founder, vBSEO

I love making new web products that focus on organic growth via "user generated content", using viral/social or search engine marketing strategies.

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