Startup Research

Puerto Rico Summer 2013 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2013-06-19, 06:30 PM

Mentors


7.64
C.J. Acosta
Co-founder, Datacrowd

Currently I call Boston my home while working on my most recent project, DataCrowd. Last May, I finished my MBA at Babson, with a focus on creating and managing high growth ventures. While in Boston, I've helped a few MassChallenge finalists with their marketing strategy ...

9.09
Marcos Polanco
CEO, Clearshore

Marcos Polanco is the Founding CEO of the Clearshore business network in Puerto Rico, and is currently serving as a Kauffman Fellow at Expansive Ventures. Marcos started his career performing database research at Hewlett-Packard Laboratories, and went on to become Foundin...

9.68
Justin Wilcox
CTO, Nimbus Health

Justin Wilcox started his first company at the age of 10, and hasn’t been able to stop. Graduating from Cal Poly’s Computer Science program, Justin worked at Microsoft for five years before leaving to start Nimbus Health – an electronic medical record company. In addition...

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