Title Sponsor:

 
Cooley Godward Kronish LLP  represents hundreds of clients in a wide range of industries from offices in nine major commercial markets. We are counselors, strategists and advocates for the foremost private and public companies. We have a legacy of representing companies that range from startups bringing to market breakthrough products and technologies and frequently argue cases that fall in new areas of law, brought about by technological developments. Our business and litigation practice reaches across a broad array of dynamic industry sectors, including technology, life sciences, clean tech, real estate, financial services, retail and energy.

 


 

Media Partner:

 ZENZ! bridges the gap between traditional media-focused and digital agencies with an integrated approach that generates bottom line results. www.ZENZI.com

Marketing and Sales

Spring 2010 San Diego / Orange County Semester

Who are your customers? What audience are you trying to reach? How do you tell the story of your company? How do you create the right messages? What are the best tactics for your outreach: publicity, guerrilla marketing, advertising? How much should you spend on outreach? How do you measure success?

Goal:
Create a message that resonates.

Date:
2010-07-07, 06:00 PM

Mentors


8.67
Jason Nazar
CEO, Docstoc

Jason Nazar is the Co-Founder and CEO of Docstoc.com, the premier online community to find and share professional documents. Before starting Docstoc, he was a partner in a venture consulting firm in Los Angeles where he worked with dozens of startups. He holds have a BA f...

8.50
Craig Kanarick
CEO , Mouth Foods

Craig is currently the CEO of New York Mouth, the premier destination for indie foods -- small-batch, artisanal packaged products made by passionate food makers. Craig is a seasoned executive with over 20 years of experience at the nexus of business, technology and de...

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