Ruta N es una corporación creada por la alcaldía de Medellín, UNE y EPM para promover el desarrollo de negocios innovadores basados en tecnología, que incrementen la competitividad de la ciudad y de la región.

Para conocer más sobre el trabajo que realiza, su razón de ser, sus principios y algunos de sus programas y proyectos, lo invitamos a navegar la siguiente multimedia que explica en detalle todos los aspectos importantes que son la base de este proyecto de ciudad. 

Naming and Branding

Medellin Summer 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2013-06-18, 06:30 PM

Mentors


8.74
Mauricio Bejarano
Chief Strategy Officer/Board Member, ZIO Studios

MAURICIO BEJARANO - SENIOR GLOBAL STRATEGIST at THE RENDON GROUP Angel technology investor and entrepreneur with extensive experience in California-based technology companies. Chief Strategy Officer and board member at ZIO Studios, my most recent investment. At The...

8.05
Dave Parker
Serial Entrepreneur, VP, UP Global

Dave is serial entrepreneur and Director of the Founder Institute Seattle. He's on the Board of Directors for five mid-market companies including OneAccord Partners, a consulting firm he co-founded in 2005. He's on the advisory board of more then a dozen company and he's ...

8.22
Alan Colmenares
Managing Partner, Socialatom Ventures

Alan Colmenares is the Director for the Founder Institute in Colombia, South America. He moved to Latin America from the states at the age of 31 more than 10 years ago. He holds a BSEE degree from Lehigh University and worked for a number of start-ups in Silicon Valle...

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