Naming and Branding
Medellin Summer 2013 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2013-06-18, 06:30 PM
Chief Strategy Officer/Board Member, ZIO Studios
MAURICIO BEJARANO - SENIOR GLOBAL STRATEGIST at THE RENDON GROUP
Angel technology investor and entrepreneur with extensive experience in California-based technology companies. Chief Strategy Officer and board member at ZIO Studios, my most recent investment.
Serial Entrepreneur, VP, UP Global
Dave is serial entrepreneur and Director of the Founder Institute Seattle. He's on the Board of Directors for five mid-market companies including OneAccord Partners, a consulting firm he co-founded in 2005. He's on the advisory board of more then a dozen company and he's ...
Executive VP, TAPPSI
Alan Colmenares is the Director for the Founder Institute in Colombia, South America.
He moved to Latin America from the states at the age of 31 more than 10 years ago. He holds a BSEE degree from Lehigh University and worked for a number of start-ups in Silicon Valle...