Branding and Marketing
Munich Autumn 2014 Semester
How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?
Establish market credibility.
2015-02-09, 06:30 PM
Originally from Boston, Claudia has a wealth of corporate marketing, branding and positioning experience within technology companies such as Nokia Siemens Networks, Juniper Networks, Verizon and AGT International. She has recently founded Doberfrau in Munich. Claudia also...
CEO & Founder, StoryHome
David Lees is a recent Founder Institute Graduate from Munich and Founder of StoryHome.