Osborne Clarke

We provide insightful and effective legal service to meet our clients' advisory, litigation and transactional needs. We help our clients gain competitive advantage in an international business environment that is reshaping to meet new digital, economic, environmental and political challenges.

Branding and Marketing

Munich Autumn 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Establish market credibility.
2015-02-09, 06:30 PM


Claudia Bacco
Founder, Doberfrau

Originally from Boston, Claudia has a wealth of corporate marketing, branding and positioning experience within technology companies such as Nokia Siemens Networks, Juniper Networks, Verizon and AGT International. She has recently founded Doberfrau in Munich. Claudia also...

David Lees
CEO & Founder, StoryHome

David Lees is a recent Founder Institute Graduate from Munich and Founder of StoryHome.

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