Naming and Positioning
Munich Autumn 2014 Semester
How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Name your business.
2014-12-08, 06:30 PM
The Pitch Doctor, Startup Consultant
Christoph Sollich is a freelance startup consultant specializing in business model generation, strategy, marketing and pitching.
After writing his diploma thesis about “Virtual Communities” (old-school speak for “Social Networks”) and a detour through advertising (as ...
Originally from Boston, Claudia has a wealth of corporate marketing, branding and positioning experience within technology companies such as Nokia Siemens Networks, Juniper Networks, Verizon and AGT International. She has recently founded Doberfrau in Munich. Claudia also...