Osborne Clarke
 

We provide insightful and effective legal service to meet our clients' advisory, litigation and transactional needs. We help our clients gain competitive advantage in an international business environment that is reshaping to meet new digital, economic, environmental and political challenges.
 

Naming and Positioning

Munich Autumn 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2014-12-08, 06:30 PM

Mentors


Christoph Sollich
The Pitch Doctor, Startup Consultant

Christoph Sollich is a freelance startup consultant specializing in business model generation, strategy, marketing and pitching. After writing his diploma thesis about “Virtual Communities” (old-school speak for “Social Networks”) and a detour through advertising (as ...

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