Naming and Positioning
Munich Autumn 2014 Semester
How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?
Name your business.
2014-12-08, 06:30 PM
The Pitch Doctor, Startup Consultant
Christoph Sollich is a freelance startup consultant specializing in business model generation, strategy, marketing and pitching.
After writing his diploma thesis about “Virtual Communities” (old-school speak for “Social Networks”) and a detour through advertising (as ...