Research and Customer Development

Munich Autumn 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Goal:
Test your ideas with research.

Date:
2014-11-24, 06:30 PM

Mentors


Aaron Eden
CEO, Co-Founder, Webglimmer Internet Solutions

Aaron Eden is the director of Gangplank Tucson, co-founder & CEO of Webglimmer Internet Solutions. For more than 20 years, Aaron has utilized his passion for innovation, entrepreneurship and customer empathy to launch multiple successful businesses in industries ranging f...

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