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Naming and Branding

Jakarta 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2013-04-11, 06:30 PM

Mentors


9.61
Sakti Makki
co-Founder, Managing Director

Sakti Makki is the co-Founder, Managing Director, Principal Consultant and Creative Director of MakkiMakki, the leading strategic branding consultant In Indonesia. He leads, directs and manages branding consultants and designers in strategic brand development encompassing...

8.79
Danny Oei Wirianto
CEO, Mindtalk

Danny Oei Wirianto is the Chairman of Merah Puth Incubators, Indonesia's first tech and digital incubator. He is also the Co-Founder at MindTalk, Chairman at Merah Putih Inc, Evangelist at Kaskus Networks, Founder and Partner at Klix Digital, and CEO and Founder at Sem...

7.93
Andy Jobs
Marketing & Sales Director, Nexmedia

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