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Startup Research

Jakarta 2013 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2013-04-04, 06:30 PM

Mentors


7.86
Julian Gorman
Strategic Advisor to CEO, Indosat

Global telecommunications marketing experience with demonstrated ability to adapt to new demands and deliver under pressure. Track record of delivering immediate impact through effective leadership and robust decision making. Strong project management skills developed ove...

8.90
Andy Sjarif
CEO, Sitti

CEO of SITTI, winner of GEPI and Founder of Nurbaya Initiative.

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