Naming and Branding

Malaysia Spring 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2013-04-15, 06:30 PM

Mentors


6.96
Henry Goh
Co-Founder & COO, Macro Kiosk Berhad

Henry Goh is the Co-Founder and Chief Operating Officer of the MACROKIOSK Group of Companies. Together with his brother, Kenny Goh, they grew MACROKIOSK from a mere 9-man team to over 200 employees from 14 different nationalities. Today, MACROKIOSK is an award-winning com...

8.04
Ai Ching Goh
Co-Founder, Piktochart.com

Ai Ching graduated in Experimental Psychology in Bristol and have since "experimented" with Investment Banking, Media at P&G, attempts at entrepreneurship and very recently, co-founded Piktochart, a web app to help people tell exciting stories from their information via i...

7.25
Stephanie Chai
CEO, TheLuxeNomad.com

A model-turned-entrepreneur, Stephanie Chai is an enterprising woman of her own right which led her to start the definitive wedding portal Wedding Guide Asia website. Besides Wedding Guide Asia, she is now focused on her new venture - The Luxe Nomad, a new booking site ...

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