Startup Research

Malaysia Spring 2013 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2013-04-10, 12:30 PM

Mentors

Tzu Ming Chu
CEO, www.impersuasion.com
Lim Cheng Soon
Founder, Netizens Media
Hanson Toh
Internet bricklayer and Entrepreneur.

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window