Startup Research

Malaysia Spring 2013 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2013-04-10, 12:30 PM

Mentors


8.04
Tzu Ming Chu
CEO, www.impersuasion.com

Tzu Ming runs Persuasion Technologies a web analytics software and solutions firm based in KL. He was most recently Partner and CEO of Netrove Ventures, a regional VC and advisory firm where he invested, restructured, acquired and took public many high growth Asian compan...

6.92
Lim Cheng Soon
Founder, Netizens Media

Lim Cheng Soon is an entrepreneur, designer, and developer. He is the founder and curator of Hacker Monthly — the print magazine of Hacker News and one of the most prominent magazine among programmers. Before that, he had built and sold several online businesses.

6.42
Hanson Toh
Internet bricklayer and Entrepreneur.

Hanson Toh is ex-Google Country Consultant (Malaysia), where he worked as a consultant to Google in a variety of business / technology / marketing capacities, as well as performing the role of a “Google Evangelist” to various industry sectors such as govt, education, tech...

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