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Presentation and Publicity

Madrid Spring 2013 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Prepare for publicity.

2013-05-21, 06:00 PM


Enrique Hormigo
Advisor, äctucast, Inc.

Enrique Hormigo is CEO & Co-Founder at Up4Sign, Co-Director at Founder Institute Madrid, Professor at EOI Business School - Sales Management (Executive MBA Program) and Advisor at äctucast. Before this position, Enrique was Sales and Marketing Manager at THQ (a leading...

Miguel Olivares
Founder y CEO, La Despensa

Miguel Olivares is the creative director of the prominent Spanish advertising firm, La Despensa. He has spearheaded campaigns for major brands such as Burger King, Adidas, Pepsi, and Coca-Cola, to name a few. A creative genius and business expert, Miguel has expanded La ...

Rajesh Setty
Serial Entrepreneur and Author. co-founder and President, WittyParrot

Rajesh "Raj" Setty is co-founder and president of WittyParrot ( He is a business alchemist and serial entrepreneur based in Silicon Valley. Raj serves on the boards of multiple startup companies both in US and in India. Raj currently chairs a calendar...

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