Naming and Branding
Warsaw Spring 2013 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2013-04-30, 10:30 PM
He graduated Master Degree at the Faculty of Computer Science and Management at the Wroclaw University of Technology. From 10 years associated with the Internet industry. Founder and Chief Executive of Brand24 S.A. He is also co-founder of services such as PinoTV.pl, Mobl...
Edi Pyrek - consultant, mentor, coach. Trained 2 Prime Ministers, ministers, members of parliament, bosses and owners of biggest companies (including the ones of "WPROST" list of the richest). Used to be a coach of the Parliament Speaker and the candidate for President - ...
Michal Juda has graduated from Warsaw School of Economics and started his professional career in an IT consultancy in the Netherlands. Then he came back to Poland to establish an interactive agency and work on his start-up projects (erasm.us, lubie.to). Michal takes part ...