Strategic Legal Partner

 

Taylor Wessing is a leading International law firm with a single-minded approach: to help its clients succeed by thinking innovatively about their business issues.

 

Naming and Branding

Warsaw Spring 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2013-04-30, 10:30 PM

Mentors

Michał Sadowski
CEO, Brand24
Edi Pyrek
Consultant
Michał  Juda
Co-founder, SHOWROOM

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