Premier Partner

City of Perth Logo

Creative and knowledge-intensive industries are vitally important to economic development and the City of Perth recognises the significant role that entrepreneurship and innovation plays in driving tangible economic outcomes.  To enable creativity and innovation to flourish in Perth, the City is a strong and proud supporter of cross-industry networking, collaboration and capacity building activities.

 Venue Partner

Spacecubed Logo

Spacecubed is Perth's hotspot for co-working, collaboration and innovation! Spacecubed brews entrepreneurship through support of organisations that foster knowledge, networking and events in the startup, technology and social innovation spaces.

Legal Partners 

Rohan's Logo

Adam Law logo

Jami'es Logo

Elevation Legal, Adam Law Patent and Trade Mark Attorney and Rohan Wallace Patent and Trademark Services are collaborating as the Legal and IP Partners.  Elevation Legal(www.elevationlegal.com) assists clients in the legal and commercial aspects of establishment, R&D, innovation and technology commercialisation.  Adam Law (www.adamlaw.com.au) and Rohan Wallace (www.rohanwallace.com.au) are Patent and Trade Mark Attorneys, each running a firm that assist clients with obtaining patent and trade mark protection and providing strategic advice in relation to the same.  All three firms have a wealth of experience and expertise in assisting start-ups, early stage growth companies as well as, established businesses.

 

Naming and Branding

Perth 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2013-03-07, 06:30 PM

Mentors


7.50
Brodie Mc Culloch
Managing Director, Spacecubed

Brodie is the Managing Director of Social Innovation in Western Australia which runs the Co-working, Collaboration, and Innovation Space in the Perth CBD called Spacecubed. His first venture was www.condomstoyourdoor.com; a condom delivery business which lapsed when he we...

8.94
Phil Morle
Director, Pollenizer

Phil Morle is the Co-Founder of Pollenizer, a full service startup investment machine. With Pollenizer, he has created an ecosystem which allows for new tech companies to start including inception funding (up to $100K AUD), team (engineering, product, UI, back office, cus...

8.17
Jeffrey Paine
Founding Partner, Golden Gate Ventures

Jeffrey Paine is the founding partner of Golden Gate Ventures, an early stage technology seed fund based in Singapore. Jeff started and manages the Founder Institute in Singapore where he is currently overseeing its expansion in Southeast Asia, and Japan. Since 2010 the F...

6.28
Rohan Wallace
Principal

Rohan is an Australian registered patent and trademark attorney with more than sixteen years of experience. He specialises in patenting IT and mechanical inventions, registering designs and the registration of trademarks in Australia and overseas. Rohan has the depth o...

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