PayPal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed. 

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Branding and Marketing

Denver Autumn 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.
Date:
2015-02-03, 06:30 PM

Mentors


Gary Gaessler
Co-Founder & Market Builder

Gary is the VP Sales & Marketing at Cloud Elements. Cloud Elements reduces the time and costs to develop and run Cloud Applications. We build open cloud applications faster with re-usable elements and a cloud-centric product dev team providing a unique blend of technology...

Anke Corbin
SVP Sales & Marketing, Splickit

Anke Corbin is presently the founder CEO of Global Igniter and SVP Sales & Marketing Splickit Mobile Ordering. Prior to that, she was the VP Sales, Marketing & Content at MapQuest. Her experience includes being an entrepreneur, having co-founded RAW Marketing Training, as...

Chris J Snook
Managing Partner/Venture Catalyst in Residence, Launch Haus (www.launchha.us)

Chris J. Snook has spent over 14 years as a two-time International Best Selling Author, Entrepreneur, and Venture Catalyst. He has built global marketing and distribution businesses in the U.S. Canada, Japan, and Hong Kong, and has spent the last 5 years in the investment...

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