PayPal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed. 

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Branding and Marketing

Denver Autumn 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Establish market credibility.
2015-02-03, 06:30 PM


Gary Gaessler
Gary Gaessler - Co-Founder & Market Builder, Cloud Elements (Chicago FI)

Gary is the VP Sales & Marketing at Cloud Elements. Cloud Elements reduces the time and costs to develop and run Cloud Applications. We build open cloud applications faster with re-usable elements and a cloud-centric product dev team providing a unique blend of technology...

Anke Corbin
Anke Corbin - Founder, CEO (Denver FI), Globig

Anke Corbin is presently the founder CEO of Globig. Prior to Globig, she was the SVP Sales & Marketing for Mobile and the VP Sales, Marketing & Content at MapQuest. Her experience includes being an entrepreneur as well as a variety of executive level roles inclu...

Chris J Snook
Chris J Snook - Managing Partner/Venture Catalyst in Residence, Launch Haus (Denver FI), Launch Haus (

Chris J. Snook has spent over 14 years as a two-time International Best Selling Author, Entrepreneur, and Venture Catalyst. He has built global marketing and distribution businesses in the U.S. Canada, Japan, and Hong Kong, and has spent the last 5 years in the investment...

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