Cooley Godward Kronish LLP  represents hundreds of clients in a wide range of industries from offices in nine major commercial markets. We are counselors, strategists and advocates for the foremost private and public companies. We have a legacy of representing companies that range from startups bringing to market breakthrough products and technologies and frequently argue cases that fall in new areas of law, brought about by technological developments. Our business and litigation practice reaches across a broad array of dynamic industry sectors, including technology, life sciences, clean tech, real estate, financial services, retail and energy. With 650 attorneys throughout the U.S., Cooley has the range and expertise to serve companies of all sizes to seize opportunities in today's global marketplace.

Naming and Branding

Fall 2009 San Diego / Orange County Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2009-11-17, 06:00 PM

Mentors


7.43
Charlie Jackson
Founder, Silicon Beach Software

Charlie Jackson is an entrepreneur, currently in startup mode with his third software company, Silicon Beach Software. Charlie began his entrepreneurial career in the 1980's, and in the mid 1990's became co-founder/Chairman of FutureWave Software, creators of Adobe Flash....

8.18
Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...

6.76
Bryan Thatcher
CEO, Fusebox Inc

Bryan Thatcher is CEO of Empressr, a leading Web application that allows users to create, manage and share rich-media presentations. As CEO and Founder of Fusebox, Bryan applies his mind for innovation to some of the most revered brands in finance, media, and pharmaceutic...

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