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Fall 2009 San Diego / Orange County
Sessions: 2009-11-03 - 2010-02-24
Our vision is to Globalize Silicon Valley by creating and fostering local startup ecosystems in promising markets across the globe. We aim to help launch 1,000 technology companies per year in over 75 cities worldwide.
Cooley Godward Kronish LLP represents hundreds of clients in a wide range of industries from offices in nine major commercial markets. We are counselors, strategists and advocates for the foremost private and public companies. We have a legacy of representing companies that range from startups bringing to market breakthrough products and technologies and frequently argue cases that fall in new areas of law, brought about by technological developments. Our business and litigation practice reaches across a broad array of dynamic industry sectors, including technology, life sciences, clean tech, real estate, financial services, retail and energy. With 650 attorneys throughout the U.S., Cooley has the range and expertise to serve companies of all sizes to seize opportunities in today's global marketplace.
Naming and Branding
Fall 2009 San Diego / Orange County SemesterWhat is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?