Marketing and Sales
Lima 2013 Semester
How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?
Identify and convey your positioning.
2013-07-22, 06:30 PM
Juan Carlos Güímac
Director, Editora Central SAC
Juan Carlos got his MBA at TEC de Monterrey with a concentration on Strategy and Entrepreneurial Policy. He is an Industrial Engineer from the University of Lima. After many years of experience on the workforce he decided to start his own ventures. On the tech world he ...