Naming and Branding

Lima 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2013-05-13, 06:30 PM

Mentors


7.75
Carsten Korch
President/CEO, DownloadPeru.com

Originally from Denmark, Carsten returned to Peru in 2002. He started LivinginPeru.com in 2005 and DownloadPeru.com in 2013, among other ventures in Peru. Before this, Carsten has worked in tourism, living in France, Sicily and the U.S., and promoted bands like Metallica,...

6.81
Jose Ignacio Bernal
Gerente General

José Ignacio Bernal is Founder of diloo, teleco company focused on the communication between companies and their customers. CO-Founder / CMO Groupon Perú. Marketing Analyst Ford Madrid. Master in Marketing & Comunitacions IEDE Madrid

8.81
Ana Luisa Orbegoso
Directora de Innovación

Ana Luisa Orbegoso, Corporate Director of Innovation in Belcorp since November. Belcorp is a direct sales cosmetic business with presence in 16 latam countries and 2 billion sales. In the previous four years, always in Belcorp she was in charge of L'Bel brand, as Corpora...

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