Startup Research

Lima 2013 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2013-05-07, 01:30 AM

Mentors


8.19
Ludmila Volodina
MBA, MsC, SYSTEM ENGINEER, UNIVERSIDAD DE LIMA

Master en Administración de Negocios (MBA) Magna Cum Laude, Escuela de Postgrado de la Universidad de Lima. Master of Science in Engineering e Ingeniero de Sistemas, Universidad Politécnica de Donetsk (Ucrania). Profesora principal en la Facultad de Ingeniería de Sist...

8.62
Adeo Ressi
Founder/CEO, Founder Institute

Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...

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