Research and Customer Development
Washington DC Fall 2014 Semester
What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?
Test your ideas with research.
2014-09-30, 06:30 PM
Cynthia Gilmer is a serial entrepreneur and has played a founder role in three companies and a senior leadership role in several other emerging companies. She specializes in strategy, ideation and new product development. She currently works for the MITRE Corporation.
CEO, Pacific Siren International LLC
Cynthia Traeger concurrently serves as CEO, Pacific Siren International LLC and President, VSI Pacific. Ms. Traeger serves as an advisor to the board, Faulkner Information, was a participant and author with the American Bar Association's Digital Evidence Work Group, and h...
President & CEO, NewVision Health
Dede is the Founder and CEO of New Vision Health, a healthcare technology company, as well as an experienced, award winning senior executive with a successful 20+ year career history with six of Northern Virginia’s fastest growing companies (Cigital, Proxicom, Legent, MAX...