Naming and Branding

Istanbul Winter 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-12-12, 07:30 PM

Mentors


8.50
Alemsah Ozturk
CEO, 41-29

Alemsah is the Chief Happiness Officer & Founder of 41? 29! since 2007. 41? 29! is a digital marketing agency which became one of the well known creative agency in the market in a very short time. 41? 29! Has won more that 70+ awards in 5 years with innovative projects. ...

7.80
Kutlu Kazanci
Cofounder, WeDecide

Kutlu co-founded WeDecide in 2010, a crowdsourcing and innovation software and service company based in Istanbul and Copenhagen. Kutlu is also founder and CEO of Endogen, an organizational, innovation and entrepreneurial development consultancy. He also helped set-up Ga...

7.70
Viktor Kuzu
Cofounder, WePeople

Viktor is cofounder of WePeople, a platform to connect brands with weekend people and their needs and desires. He is also the Head of Planning of Guzel Sanatlar Group and cofounder of Blab, an innovative cocreation agency. He is an expert and frequent speaker on marketi...

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