Naming and Branding

Istanbul Winter 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.
Date:
2012-12-12, 07:30 PM

Mentors


Alemsah Ozturk
CEO, 41-29

Alemsah is the Chief Happiness Officer & Founder of 41? 29! since 2007. 41? 29! is a digital marketing agency which became one of the well known creative agency in the market in a very short time. 41? 29! Has won more that 70+ awards in 5 years with innovative projects. ...

Kutlu Kazanci
Director, Founder Institute Istanbul, Sabanci University SUCool Accelerator

Kutlu Kazancı graduated from Stanford University with a B.S. in Industrial Engineering with distinction in 2000. Kutlu then worked in investment banking for JPMorgan and BCP Securities in New York until 2005 and gained experience analyzing companies from a financial and ...

Viktor Kuzu
Cofounder, WePeople

Viktor is cofounder of WePeople, a platform to connect brands with weekend people and their needs and desires. He is also the Head of Planning of Guzel Sanatlar Group and cofounder of Blab, an innovative cocreation agency. He is an expert and frequent speaker on marketi...

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