Istanbul Winter 2012 Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2012-12-05, 07:30 PM
Founder, GEDS Business
Gulay Ozkan is the founder of GEDS Business, a consultancy company focused on design-driven innovation and entrepreneurship in emerging markets. Her design-driven entrepreneurship concept “ The Courage to Create a Business" was awarded the99Percent fellowship by Behance N...
Director, Founder Institute Istanbul
Kutlu Kazancı graduated from Stanford University with a B.S. in Industrial Engineering with distinction in 2000. Kutlu then worked in investment banking for JPMorgan and BCP Securities in New York until 2005 and gained experience analyzing companies from a financial and ...