PayPal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed. 

Branding and Marketing

Chicago Autumn 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2015-01-13, 06:30 PM

Mentors


George Deeb
Managing Partner, Red Rocket Venture Partners

George Deeb is the Founder and Managing Partner of Red Rocket Venture Partners, a consulting, shared execution and financial advisory firm for startups. From 2009-2010, George was the CEO of MediaRecall, a B2B digital video services and technology business. George lead...

Jeff Hoffman
Partner, ColorJar

Jeff Hoffman is a serial entrepreneur who is currently a partner in ColorJar, a venture accelerator. Jeff was a founder and CEO in numerous internet and technology startups, starting with travel software company CTI (sold to American Express), internet retailing pioneer ...

Patricia Riskind
Chief Client Experience Officer, Press Ganey Associates

As Chief Client Experience Officer at Press Ganey Associates Inc., Patty Riskind works with over 10,000 healthcare organizations across the country to help them better understand patient perceptions and use that feedback to improve and grow. Riskind is expert at utilizing...

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