PayPal Startup Blueprint, by PayPal, is a global program that provides innovative startups with tools needed to grow and succeed. 

Holland & Knight is a global law firm with more than 1,000 lawyers and other professionals in 20 U.S. offices, as well as Bogotá and Mexico City. Among the nation's largest law firms, Holland & Knight provides representation in business, litigation, real estate and governmental law. Our Venture Capital and Emerging Companies Team advises a broad array of emerging companies on a local, national and global scale through each stage of their life cycles.  Our clients are engaged in a variety of technology-related industries.

Branding and Marketing

Chicago Autumn 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Establish market credibility.
2015-01-13, 06:30 PM


George Deeb
Managing Partner, Red Rocket Venture Partners

George Deeb is the Founder and Managing Partner of Red Rocket Venture Partners, a consulting, shared execution and financial advisory firm for startups. From 2009-2010, George was the CEO of MediaRecall, a B2B digital video services and technology business. George lead...

David Culver
Co-Founder, Adventerra

David Culver is the Co-Founder and Chief Collaboration Instigator of VentureSHOT, Chicago's Business Incubator and Strategic Growth Program. VentureSHOT also hosts the Funding Feeding Frenzy event series that connects entrepreneurs with Angel Investor...

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