Silicon Valley Autumn 2012 Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2012-10-16, 06:30 PM
Joe Betts Lacroix
Joe Betts-LaCroix founded OQO, creator of the world’s smallest PC, in 2000, and established the resulting market category of smaller-than-laptop PCs previously called UMPCs, and now called netbooks. He is now immersed in his newest (old) obsession: life sciences (finding...
Alejandro Rivas Micoud
CEO, Userlytics Corporation
CEO Scaling Overseas Corp. Previously founded Userlytics (B2B User Experience Testing), Clearwire Spain (Wireless telco), Alo Comunicaciones (Fixed line B2C telco), and Mediafon SA (Audiotext/Automated Call Centre). Joined Young President Organization (YPO) in 2004 and Wo...
Kate Rutter is the co-founder and Principal at LUXr, which provides products and services for early-stage entrepreneurs who want to make products that customers want, need and love to buy. Before LUXr, Kate was an experience designer at Adaptive Path, where she learned d...