Research and Customer Development
Chicago Autumn 2014 Semester
What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?
Test your ideas with research.
2014-10-21, 06:30 PM
VP, Innovation & Partnerships, Clean Energy Trust
Seyi Fabode is the VP of Innovation & Partnerships at the Clean Energy Trust (CET), charged with administering the CET's fund and helping CET Challenge alumni/investments grow their businesses. Prior to this he was the CEO/Co-founder of Power2Switch acquired by Choose Ene...
Founder & CEO, HealthiPASS Inc
Rajesh is the founder & CEO of a new Healthcare Mobile Payments Startup aimed at providing transparency into cost of care and convenience to reduce administrative inefficiencies (& cost) in disbursements/payment processing in the Healthcare system.
Previously, Rajesh c...
CEO, Spartz Media
Emerson Spartz is one of the world's leading experts on internet virality and has been featured in major media including the Wall Street Journal, CNN, MSNBC, and Fox News.
As the CEO of Spartz Inc, he runs one of the fastest-growing digital media publishers with 45 mi...