Startup Research

Paris Autumn 2012 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2012-10-30, 06:30 PM

Mentors


8.59
Bruno Levy
CEO, Value Logic

Bruno is the partner and co-founder of Value Logic SAS, which helps companies carefully define and select their innovation investments in order to boost their grow and competitiveness in a target market. Bruno's previous positions include co-founder of SmartTrade, preside...

8.70
T.A. Mccann
CEO, Gist

T.A. McCann serves as Founder and CEO of Gist. His past experience includes entrepreneur-in-residence roles at both Vulcan Capital and Polaris Venture Partners. He also held senior positions at Microsoft, leading product planning for the Exchange Server Group and developi...

7.37
Andre Dan
Speaker & Coach

André Dan is a recognized motivator and speaker throughout France. He is a Speaker, Trainer and Coach for individuals and teams both in French and English, helping enterprises, communities, and individuals understand and use social networking tools. He is interested in t...

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