Presentation and Publicity

New York Autumn 2012 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2013-01-23, 06:00 PM

Mentors


8.44
Joseph Jaffe
Founder & CEO, Evol8tion, LLC

One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder & Partner of Evol8tion, LLC (www.startupsforbrands.com), an innovation agency that matches early stage startups with establ...

7.89
Alexandra Wilson
Founder and Chief Merchandising Officer, Gilt Groupe

Alexandra Wilkis Wilson is Founder and Chief Merchandising Officer of Gilt Groupe. Prior to co-founding Gilt Groupe, Alexandra managed retail operations at Bulgari, and before that she managed Leather Goods Sales Planning for Louis Vuitton North America. Alexandra bega...

9.33
Cindy Gallop
Founder, IfWeRanTheWorld

Cindy Gallop took a risk when she entered advertising, and hasn't stopped taking them since. She began her early career in the UK as a theater publicist, until an audience member declared that she could "sell ice to an Eskimo," and advised her to make the jump to advertis...

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