Title Sponsor:

 
Cooley Godward Kronish LLP  represents hundreds of clients in a wide range of industries from offices in nine major commercial markets. We are counselors, strategists and advocates for the foremost private and public companies. We have a legacy of representing companies that range from startups bringing to market breakthrough products and technologies and frequently argue cases that fall in new areas of law, brought about by technological developments. Our business and litigation practice reaches across a broad array of dynamic industry sectors, including technology, life sciences, clean tech, real estate, financial services, retail and energy.

 


 

Media Partner:

 ZENZ! bridges the gap between traditional media-focused and digital agencies with an integrated approach that generates bottom line results. www.ZENZI.com

Basic Research

Spring 2010 San Diego / Orange County Semester

What market are you pursuing? Is it big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Validate your idea and target market.

Date:
2010-04-14, 06:00 PM

Mentors


7.95
Drew Massey
Chief Maniac, maniaTV

Massey originally trademarked the name maniaTV in 1998, launched the company in 2004 with major charter advertisers Dodge, Norelco and U.S. Navy, secured blue-chip Venture Capital investment, and successfully grew the company from zero revenue to over $500,000 per month b...

9.22
Dan Shapiro
Serial Entrepreneur, Board of Directors, Photobucket

Dan Shapiro sold his most recent company, Sparkbuy, to Google where he is CEO of the Google Comparison subsidary. Previously he founded Ontela (now Photobucket) and worked at RealNetworks, Microsoft, and Wildseed (acquired by AOL). His companies have been named Dow Jone...

8.56
Joe Betts Lacroix
Co-Founder, OQO

Joe Betts-LaCroix founded OQO, creator of the world’s smallest PC, in 2000, and established the resulting market category of smaller-than-laptop PCs previously called UMPCs, and now called netbooks. He is now immersed in his newest (old) obsession: life sciences (finding...

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