Finland Winter 2012 Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2012-11-27, 06:30 PM
Juha Mattsson is the managing director and co-founder of Symbioosi, a fast growing and innovative sales management consultancy based in Helsinki, Finland. Prior to founding Symbioosi in 2009, Dr. Mattsson has held various positions in academia, business management, and co...
Co-Founder, Gorilla Ventures Oy
Petri Lehmuskoski is presently Co-founder at Gorilla Ventures preferring Lean approach.
Entrepreneur turned business angel with 20+angel type investments.
Close to 30 year experience in founding and running companies, taking those to over €120M turnover with operati...