AAPT

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Presentation and Publicity

Sydney Autumn 2012 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2012-11-20, 06:30 PM

Mentors


8.00
Elizabeth Marchant
Director, Write Away Communication + Events


7.67
Paul Ford
Director, King Content

Technology and Internet executive with over 20 years of experience, including general management of mid to large size organizations, corporate development, sales development, business operations, and strategy. Currently Sales Director at King Content, Australia's lead...

8.75
Gagan Biyani
CoFounder, Fresh

Gagan Biyani is CEO and co-founder of Sprig, which is like Lyft for food. Previously, he was co-founder and President of Udemy, where he led supply acquisition (6,000+ instructors teach on Udemy) and demand acquisition ($6M+ courses sold). Udemy has raised $16M in three r...

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