Branding and Marketing

Puerto Rico Summer 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2014-11-05, 06:30 PM

Mentors


Glen Hellman
Business Strategist, Driven Forward, LLC

Glen Hellman is Washington's own Mr Cranky as crowned by the Washington Business Journal, and DC's #1 ranked startup blogge. He's a former serial entrepreneur with multiple IPOs and $100M M&A exits. He's a reformed hired-gun, turn-around CEO in the employ of Venture Capit...

Carlos Cobian
Co-Founder & VP of Marketing, Wireless Idea Corp

Carlos R. Cobián is an accomplished entrepreneur and self-made executive recognized for his strategic initiatives and uncanny ability to differentiate noise from “true” signals. He has secured strong revenue growth, tremendous brand equity and double-digit market share ga...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window