Branding and Marketing
Puerto Rico Summer 2014 Semester
How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?
Establish market credibility.
2014-11-05, 06:30 PM
Business Strategist, Driven Forward, LLC
Glen Hellman is Washington's own Mr Cranky as crowned by the Washington Business Journal, and DC's #1 ranked startup blogge. He's a former serial entrepreneur with multiple IPOs and $100M M&A exits. He's a reformed hired-gun, turn-around CEO in the employ of Venture Capit...
Co-Founder & VP of Marketing, Wireless Idea Corp
Carlos R. Cobián is an accomplished entrepreneur and self-made executive recognized for his strategic initiatives and uncanny ability to differentiate noise from “true” signals. He has secured strong revenue growth, tremendous brand equity and double-digit market share ga...