AAPT

At AAPT we converge all of our resources to maintain one simple philosophy – to be the easiest to deal with network provider in Australia. With our team of dedicated experts, we will partner with you on a one-to-one basis to ensure you receive the highest quality solutions for your business.

Naming and Branding

Sydney Autumn 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-09-04, 06:30 PM

Mentors


7.56
Rebekah Campbell
CEO, Posse

Rebekah founded top music management company Scorpio in 2002 and developed the careers of 11 of Australia’s biggest stars. In 2010, Rebekah switched careers to start Posse. Posse is a community marketing system that helps better stores and better customers find each o...

8.00
Tim Fung
CEO, AirTasker

Tim is responsible for the strategy and marketing of Airtasker. Prior to this role, Tim was a founding team member and investor in mobile startup amaysim. He is a founder of several web businesses (including online custom designer Joe Button, and motorsport events busines...

8.33
Alec Lynch
Managing Director, DesignCrowd

Alec is the Founder and CEO of DesignCrowd.com, a leading design crowdsourcing website. Prior to DesignCrowd, Alec was a Senior Consultant at Booz & Company, where he worked across a variety of industries including Internet, Telco, Government and Oil and Gas. Alec has wri...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window