Sydney Autumn 2012 Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2012-08-28, 06:30 PM
Partner, Right Click Capital
Ari Klinger is a Partner at Right Click Capital, based in Sydney, Australia.
Ari has extensive experience in starting, building and selling Internet-related businesses. He was the co-founder and CEO of iMega, an online media network with over 30 million visitors a mon...
Tom Frazier is the CEO of ProcessGo!, an enterprise focused startup. Tom has nearly 20 years experience in technology and enterprise business. He has served as a senior executive in a range of businesses covering Australia, US and Asian markets. His previous consumer foc...
Benjamin's started his career in the corporate world, working as a software engineer in the United States for fortune 500, and fortune 100 companies. In the US he also caught the entreprenierial bug, starting ChatterSpike, a data mining company, when he was 25 years old. ...