Naming and Branding
Los Angeles Autumn 2012 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2012-11-05, 06:00 PM
Co-Founder & Chief Brand Officer, ICON Aircraft
Steen Strand is the co-founder and Chief Brand Officer of ICON Aircraft, where he has also led the company’s design and marketing efforts. ICON has garnered wide attention and numerous awards for leveraging world class design and marketing to make recreational aviation mo...
Founder, BigBamboo LLC
Stephen Meade is an American entrepreneur, executive and strategic adviser who is passionate about growing companies that make a difference in the world. In the past 20 years, he has created and incubated 9 successful technology-based companies. Currently, Stephen serves ...
Shaahin Cheyene is the President of Accelerated Intelligence Inc. Born in Iran, Shaahin Cheyene is an award winning entrepreneur, writer and filmmaker currently based in Los Angeles, California. In the early 1990's while still in his teens, Cheyene spearheaded the “Smart...