Presentation and Publicity

Seattle Autumn 2012 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2013-01-08, 06:30 PM

Mentors


9.47
Ken Myer
Interim Executive/Early Stage Advisor, Vantage Point

Ken just completed his most recent projects including serving as interim President & CEO of Yapta and helping to launch and raise funds for Qazzow.com --- a recent spinout from the University of Washington. Ken has worked in the Technology industry for 25+ years ---- 15 a...

9.47
Rebecca Lovell
Chief Business Officer, GeekWire

As Chief Business Officer, Lovell manages GeekWire's business operations, from driving revenue, cultivating sponsorships, organizing events, and finding new and creative ways to better serve the tech community. She previously served as NWEN's Executive Director, and pri...

9.53
Bryan Rutberg
Partner, AG Consulting Partners

Bryan Rutberg is a Partner with AG Consulting Partners, where he manages the Communications Practice. Bryan and his team help leaders reach key audiences to persuade, inform, inspire, and drive action. His experience includes management and leadership at tech giants Hewle...

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