Branding and Marketing

Hanoi Summer 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2014-10-09, 06:30 PM

Mentors


8.82
Do Tuan Anh
Founder & CEO, onClan

Founded in Jan 2012, Appota.com is a Mobile Content Distribution Platform. We are focusing on emerging countries market. We have SDK and API to integrate with Mobile Developers App/Games to have the our user authentication, users e-Wallet system, mobile advertisement. ...

8.00
Hong Thanh Nguyen Khoa
Deputy Director, Emerald Digital Marketing

Thanh is a co-founder and Deputy Director at Emerald Digital Marketing Agency (www.digitalmarketing.vn). Thanh has multi-year experiences in communications, public relations and journalism, especially new media trends in marketing communications and public relations. ...

8.55
Toan Pham Minh
Founder and CEO, Time Universal

Toan is Founder and CEO of Time Universal

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