Founder Institute Working Session
Fall 2009 San Diego / Orange County Semester
Founders will be pitching to 4 different mentors. Mentors will provide feedback so founders can refine their business & revenue model. Putting it all together:
What is the story of your company and your offering? How do you sell that story? Who are you trying to reach with the story? Do you solve a problem, create controversy, offer something new? Are you a pain killer or a vitamin? What is your brand? What are the best tactics for your outreach and traction: publicity, guerilla marketing, advertising? How do you measure the success of your efforts and your spending?
Refine business & revenue models
2010-01-26, 06:30 PM
Founder & CEO, Assistly
Alex Bard is the Founder and CEO of Assistly, a new stealth software company focused on customer interaction and customer relationship management (CIM & CRM). Alex was formerly the VP of Product at AOL, and the President & CEO at Goowy Media, a flash widget company that w...
Founder, Silicon Beach Software
Charlie Jackson is an entrepreneur, currently in startup mode with his third software company, Silicon Beach Software. Charlie began his entrepreneurial career in the 1980's, and in the mid 1990's co-foundedFutureWave Software, creators of Adobe Flash. He earned the title...
Founder & Former CEO, LogicalApps
Chris Capdevila is an entrepreneur, angel investor, and active board member in several Southern California based software start-ups. Chris was the Founder and CEO of LogicalApps, which he led from inception to become the leading provider of automated business controls mo...
CEO, Blackbird Ventures
Neil Senturia is the CEO of Blackbird Ventures which focuses on emerging technology companies. Neil has more than 25 years of diverse entrepreneurial endeavors in technology and real estate development. Most notably, he was the co-founder and CEO of ATCOM/INFO, which pion...