Cooley Godward Kronish LLP  represents hundreds of clients in a wide range of industries from offices in nine major commercial markets. We are counselors, strategists and advocates for the foremost private and public companies. We have a legacy of representing companies that range from startups bringing to market breakthrough products and technologies and frequently argue cases that fall in new areas of law, brought about by technological developments. Our business and litigation practice reaches across a broad array of dynamic industry sectors, including technology, life sciences, clean tech, real estate, financial services, retail and energy. With 650 attorneys throughout the U.S., Cooley has the range and expertise to serve companies of all sizes to seize opportunities in today's global marketplace.

Founder Institute Working Session

Fall 2009 San Diego / Orange County Semester

Founders will be pitching to 4 different mentors. Mentors will provide feedback so founders can refine their business & revenue model. Putting it all together: What is the story of your company and your offering? How do you sell that story? Who are you trying to reach with the story? Do you solve a problem, create controversy, offer something new? Are you a pain killer or a vitamin? What is your brand? What are the best tactics for your outreach and traction: publicity, guerilla marketing, advertising? How do you measure the success of your efforts and your spending?

Refine business & revenue models

2010-01-26, 06:30 PM


Alex Bard
Founder & CEO, Assistly
Charlie Jackson
Founder, Silicon Beach Software
Chris Capdevila
Founder & Former CEO, LogicalApps
Neil Senturia
CEO, Blackbird Ventures

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