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Sales and Traction

Toronto Summer 2014 Semester

How do you identify and close your very first paying customers? What are best practices to charge these first paying customers? Should you charge more or less in the beginning? How do you develop a sales funnel or conversion funnel? What are some best practices to track leads and sales? How do you hustle leads and close the first sales, whether business licenses or consumer subscriptions? How do you develop a culture of sales and generating revenues in the early days of a new company?

Goal:
Start generating traction.

Date:
2014-09-22, 06:30 PM

Mentors


8.00
Andrew D'Souza
President, Bionym

Andrew is President of Bionym, makers of the Nymi, the heartwave-sensing wearable device for authentication and personalization. He previously served as Chief Operating Officer of mobile education company Top Hat, after starting his career with McKinsey & Company.

5.50
Heather Payne
CEO, HackerYou

Heather Payne is the CEO of HackerYou, Canada's original programming bootcamp and to date, the only one of dozens around North America that is run by a woman. Heather also operates a 7000-square foot digital literacy education facility in the heart of downtown Toronto cal...

8.60
Sanjay Singhal
Co-Founder and CEO, Audiobooks

Sanjay is the co-founder and CEO of Audiobooks.com. He currently or previously acted as the CEO, COO or CMO of a number of related companies. Before getting into the audiobooks business, he was the VP Sales of Mpathix Inc, and the Canadian Sales Manager of Scientific Atla...

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