Rome Autumn 2012 Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2012-10-31, 04:00 PM
Davide d’Atri is founder and President of Soundreef.com. Soundreef is a VC backed european music rights management company, specialized in background music for retail chains. Davide was also the founder of Beatpick.com, a global music licensing company, working for advert...
Co-founder, Roma Startup
Andrea Genovese is an engineer and he works as a consultant, trainer and coach, helping entrepreneurs, managers and professionals to seize marketing opportunities of the new digital media and developing online business.
He founded Map, one of the leading consulting fir...