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Presentation and Publicity

Spring 2010 Singapore Semester

How do you get the world to take notice of your company? What tools and materials do you need to start doing outreach? How do you identify media to write about your company? What are newsworthy stories? How do you craft a story? What are effective tactics to get social media, blog and press coverage? What tactics should be avoided?

Goal:
Get the world to take notice.
Date:
2010-06-08, 06:30 PM

Mentors


Gabe Zichermann
Author, Speaker, Advisor, Gamification Co

GABE ZICHERMANN is an author, highly rated public speaker and entrepreneur. He is the chair of the Gamification Summit and editor of the industry’s leading publication, The Gamification Blog. His most recent book, “Game-Based Marketing” (Wiley, 2010) has achieved critica...

Jill Stelfox
VP & GM, Location Solutions, Zebra

Jill Stelfox joined Zebra location solutions as Vice-President and General Manager in November 2012, tasked with directing strategy to enhance, still further, the innovative solutions, market leading applications, and exceptional value offered by the company. Her goal...

Florence Ang
MD, Red Dawn PR

Florence has 10 years of experience in communications with 8 years of Entertainment PR specialization. As the founder of Red Dawn Communications and Red Dawn Productions (a producer's rep company), she has been a pioneer in creating unique brand experiences placing great ...

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