Presentation and Publicity

Spring 2010 Singapore Semester

How do you get the world to take notice of your company? What tools and materials do you need to start doing outreach? How do you identify media to write about your company? What are newsworthy stories? How do you craft a story? What are effective tactics to get social media, blog and press coverage? What tactics should be avoided?

Goal:
Get the world to take notice.

Date:
2010-06-08, 06:30 PM

Mentors

Gabe Zichermann
Author, Speaker, Advisor, Gamification Co
Jill Stelfox
VP & GM, Location Solutions, Zebra
Florence Ang
MD, Red Dawn PR

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