Presentation and Publicity

Washington DC Autumn 2012 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2013-01-24, 06:30 PM

Mentors


9.41
Kristi Hedges
Principal/CEO, The Hedges Company

Kristi Hedges is the Principal at The Hedges Company, a business and leadership coaching company. She is also the author of Power of Presence: Unlock Your Potential to Influence and Engage Others. Prior to The Hedges Company, she was co-founder and principal of one of the...

6.29
Tanya Renne
Cofounder and CEO, Orchid

As co-founder and CEO of Orchid, Tanya manages the growth and vision of the company. She has led her team from start-up to now being a competitive player in a challenging and crowed market. This process has lead her to multiple crossroads and challenges around diversifica...

8.61
Liz Sara
Managing Director, Best Marketing, LLC

Elizabeth Sara has 25 years of experience in the local high tech community as an entrepreneur, business leader, angel investor and strategic marketer. In 2001, she founded Best Marketing, LLC to provide early stage and growth stage technology companies with strategic m...

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