Marketing and Sales

Washington DC Autumn 2012 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2013-01-17, 06:30 PM

Mentors

Chris Parker
CEO, New Horizon Wines
Panos Anastassiadis
Former CEO, Cyveillance
Liz Sara
Managing Director, Best Marketing, LLC

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