Marketing and Sales

Washington DC Autumn 2012 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2013-01-17, 06:30 PM

Mentors


8.70
Chris Parker
CEO, New Horizon Wines

Christopher Parker, Founder & CEO, New Horizon WInes Ltd, a UK wine importer and business development company - a combination creating the international market for fine wines of Virginia. We are the first company to generate exports of Virginia wines to the UK and Europe...

8.88
Panos Anastassiadis
Former CEO, Cyveillance

PANOS ANASTASSIADIS IS CURRENTLY THE MANAGING PARTNER AT GLOBAL CYBER, A CONSULTING FIRM; ALSO SERVES AS A BOARD MEMBER AT A NUMBER OF LOCAL HI-TECH COMPANIES. OVER THE YEARS, MR. ANASTASSIADIS HAS ESTABLISHED A REPUTATION FOR CREATIVE THINKING AND THOUGHT LEADERSHIP THRO...

7.11
Liz Sara
Managing Director, Best Marketing, LLC

Elizabeth Sara has 25 years of experience in the local high tech community as an entrepreneur, business leader, angel investor and strategic marketer. In 2001, she founded Best Marketing, LLC to provide early stage and growth stage technology companies with strategic m...

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