Startup Research

Washington DC Autumn 2012 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2012-10-25, 06:30 PM

Mentors


7.93
Dede Haskins
President & CEO, NewVision Health

Dede is the Founder and CEO of New Vision Health, a healthcare technology company, as well as an experienced, award winning senior executive with a successful 20+ year career history with six of Northern Virginia’s fastest growing companies (Cigital, Proxicom, Legent, MAX...

8.76
Cynthia Traeger
CEO, Pacific Siren International LLC

Cynthia Traeger concurrently serves as CEO, Pacific Siren International LLC and President, VSI Pacific. Ms. Traeger serves as an advisor to the board, Faulkner Information, was a participant and author with the American Bar Association's Digital Evidence Work Group, and h...

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