Berlin Autumn 2012 Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2012-11-30, 06:30 PM
Principal, Founders Fund
Geoff Lewis is a Principal at Founders Fund, where he focuses on investments in consumer web, enterprise, and mobile.
Before joining Founders Fund, Geoff co-founded and served as Chief Executive Officer of Topguest, a loyalty software-as-a-service startup that was acqu...
Sven Lubek is the founder of Covus and possesses many years’ experience in online marketing, domain acquisition and sale, as well as the development of digital marketplaces and aggregation portals. After working at AdLink, the largest marketing company of online ad space ...
Head of Digital New Business, Axel Springer Mediahouse Berlin GmbH
My name is Sebastian Fittko. I have 10+ years of professional experience in the field of internet and startups. My current position is Head of New Digital Business at Axel Springer Mediahouse Berlin where I look for cooperations and investment opportunities in the fields ...