With over 12 million customers, German Telekom's T-Online is one of the largest portals in the European Internet market place.

 

  

Taylor Wessing is a leading International law firm with a single-minded approach: to help its clients succeed by thinking innovatively about their business issues.

 

  

YOU IS NOW - the innovation platform of ImmobilienScout24

 

 

Startup Research

Berlin Autumn 2012 Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2012-11-30, 06:30 PM

Mentors

Geoffrey Lewis
Principal, Founders Fund
Sven Lubek
CEO, Covus
Sebastian Fittko
Head of Digital New Business, Axel Springer Mediahouse Berlin GmbH

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