Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

CodigoDelSur is a designer and developer of digital products. Having worked with Founder Institute startups in the past, they come as a highly recommended Founder Institute referral. They are composed of highly skilled software, web, and mobile app developers, who are excited to incorporate the latest technologies into the applications they develop.

Xero is everything you need to run your business financials. Work with a beautiful small business accounting software complete with accounting, invoicing, payroll, inventory and more. Xero seamlessly integrates with over 500+ business apps, including CRM, point-of-sale, time tracking, ecommerce, just to name a few. Join the 700,000+ businesses using Xero in more than 180 countries.

Gold Sponsors

Wilson Sonsini Goodrich & Rosati  is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. 

Silicon Valley Bank  The Corporate Venture team at Silicon Valley Bank works closely with the most well-known corporations and corporate venture capital groups to provide best-in-class access to the venture capital community and startup markets. At the center of the innovation economy, SVB’s corporate relationship management intersects with all areas of the bank and allows the Corporate Venture team to provide clients with a wide range of services such as deal sourcing, syndicated investments, access to quality startups and corporate executives, and unique insight and market analytics.

Promotional Partners

Sales and Traction

Silicon Valley Spring 2014 Semester

How do you identify and close your very first paying customers? What are best practices to charge these first paying customers? Should you charge more or less in the beginning? How do you develop a sales funnel or conversion funnel? What are some best practices to track leads and sales? How do you hustle leads and close the first sales, whether business licenses or consumer subscriptions? How do you develop a culture of sales and generating revenues in the early days of a new company?

Start generating traction.
2014-06-18, 06:30 PM


Rajesh Setty
Rajesh Setty - Serial Entrepreneur and Author, WittyParrot

Rajesh "Raj" Setty is a serial entrepreneur and author based in Silicon Valley. A partial list of companies that Raj has co-founded include WittyParrot, Audvisor, iCharts, JiffleNow and Compassites, Inc. Raj is an award-winning teacher at the Founder Institute. Raj has be...

Bob Rosin
Bob Rosin - VP Business Development, LinkedIn (San Francisco FI) , LinkedIn

Bob is VP of business development for LinkedIn, the world's largest professional network with over 300 million members in over 200 countries and territories around the globe. Bob's scope includes leadership of all partnership activities and ecosystem for LinkedIn, incl...

Adeo Ressi
Founder/CEO, Founder Institute

Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...

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