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Naming and Branding

Spring 2010 Denver Area Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2010-05-18, 05:30 PM

Mentors

Jake Nickell
Founder, Threadless
Matt Galligan
CEO, SocialThing, SimpleGeo
Stacey Kramer
Founder, Brandplay
Bryan Thatcher
CEO, Fusebox Inc

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