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Naming and Branding

Spring 2010 Denver Area Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2010-05-18, 05:30 PM

Mentors


8.38
Jake Nickell
Founder, Threadless

Jake Nickell is a gigantic brain on an unassuming body. Threadless's young and fearless entrepreneurial leader uses his quick-firing noggin to come up with new ventures, encourage nutty employee ideas, and tinker with countless side projects (no really, he’s lost count). ...

8.54
Matt Galligan
CEO, SocialThing, SimpleGeo

Matt Galligan, 25, is the CEO and Co-Founder of SimpleGeo, based out of Boulder, CO that provides comprehensive solutions to enable location-based services in mobile, web and desktop applications. He previously founded Socialthing, a company that was chosen to be part of ...

7.85
Stacey Kramer
Founder, Brandplay

Stacey Kramer is the founder of Brandplay, a naming and brand strategy agency based in Boulder, CO. For over 15 years Stacey has helped to create compelling messaging and brand names for products and companies, working with clients ranging from Nike, Levi-Strauss, Nestl...

7.23
Bryan Thatcher
CEO, Fusebox Inc

Bryan Thatcher is CEO of Empressr, a leading Web application that allows users to create, manage and share rich-media presentations. As CEO and Founder of Fusebox, Bryan applies his mind for innovation to some of the most revered brands in finance, media, and pharmaceutic...

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