Naming and Branding
Spring 2010 Denver Area Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2010-05-18, 05:30 PM
Jake Nickell is a gigantic brain on an unassuming body. Threadless's young and fearless entrepreneurial leader uses his quick-firing noggin to come up with new ventures, encourage nutty employee ideas, and tinker with countless side projects (no really, he’s lost count). ...
CEO, SocialThing, SimpleGeo
Matt Galligan, 25, is the CEO and Co-Founder of SimpleGeo, based out of Boulder, CO that provides comprehensive solutions to enable location-based services in mobile, web and desktop applications. He previously founded Socialthing, a company that was chosen to be part of ...
Stacey Kramer is the founder of Brandplay, a naming and brand strategy agency based in Boulder, CO. For over 15 years Stacey has helped to create compelling messaging and brand names for products and companies, working with clients ranging from Nike, Levi-Strauss, Nestl...
CEO, Fusebox Inc
Bryan Thatcher is CEO of Empressr, a leading Web application that allows users to create, manage and share rich-media presentations. As CEO and Founder of Fusebox, Bryan applies his mind for innovation to some of the most revered brands in finance, media, and pharmaceutic...