Gold Sponsors

Wilson Sonsini Goodrich & Rosati  is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. 

Silicon Valley Bank  The Corporate Venture team at Silicon Valley Bank works closely with the most well-known corporations and corporate venture capital groups to provide best-in-class access to the venture capital community and startup markets. At the center of the innovation economy, SVB’s corporate relationship management intersects with all areas of the bank and allows the Corporate Venture team to provide clients with a wide range of services such as deal sourcing, syndicated investments, access to quality startups and corporate executives, and unique insight and market analytics.

Promotional Partners

Naming and Positioning

Silicon Valley Spring 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2014-04-30, 06:30 PM

Mentors


8.38
Aaron Patzer
Founder and CEO, Mint.com

Aaron Patzer is both the visionary and technical mind behind Mint.com. With 10 patents filed or pending, Aaron brings strong innovation skills to Mint. Prior to founding Mint, Aaron worked in the fields of bioinformatics, optical networking, computer architecture (includ...

8.17
Tim Ferriss


Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People.” He is an angel investor/advisor (Facebook, Twitter, Evernote, Uber, etc.) and author of three #1 NYT/WSJ bestsellers, including The 4-Hour Workweek. Read about his extreme experiments ...

7.33
Bram Cohen
Founder/Chief Scientist, BitTorrent

I'm Bram Cohen, mostly known for inventing BitTorrent and I now work as Chief Scientist at BitTorrent Inc. Previously I worked as a very early employee at a bunch of startups you've never heard of. I was in the Time 100 for 2005, have been profiled in feature articles in ...

8.12
Dan Arkind
Founder & CEO, JobScore

Dan is the co-founder and CEO of JobScore, a freemium online hiring solution used by 1000+ employers. Dan is a 15+ year veteran of the tech startup talent wars and has filled every role from hire 0 to 150 at technology startups - including connecting co-founders. Dan ...

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