Research and Customer Development
Madrid Spring 2014 (Postponed) Semester
What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?
Test your ideas with research.
2014-06-05, 06:30 PM
Jaime García Cantero
Jaime is an Independent Analyst and professor at EOI Business School as well as a consultant at Ayova Consulting, an international business consulting group that specializes in executive search, spain, germany and france recruiting, telecom consulting, top spanish enginee...