Microsoft BizSpark - Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business. Microsoft BizSpark is a worldwide partner of the Founder Institute, providing software, support, facilities, and mentoring to many entrprenuers within the Fouder Insitute network. Learn more about our partnership here, and sign-up for BizSpark here.

 

Softlayer Technologies Inc.

Spanning 13 data centers in the United States, Asia and Europe and a global footprint of network points of presence, SoftLayer operates a global cloud infrastructure platform built for Internet scale. SoftLayer is the largest privately held Infrastructure-as-a-Service (IaaS) provider in the world with a diverse customer portfolio from Web startups to global enterprises.

Rightscale Inc. 

RightScale® Inc., cloud management enables organizations to easily deploy and manage business-critical applications across public, private, and hybrid clouds. RightScale provides efficient configuration, monitoring, automation, and governance of cloud computing infrastructure and applications. Since 2006, millions of servers have been launched with the RightScale solution by leading enterprises including the Associated Press, CBS Interactive, Intercontinental Hotels Group, PBS, and Zynga.

Presentation and Publicity

Singapore Summer 2012 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.

Date:
2012-08-15, 06:30 PM

Mentors

Simon Dale
Head of Technology & Innovation, SAP Asia Pacific Japan
Edvarcl Heng
Senior Manager, Social Media
Steven Goh
CEO & Co-Founder, mig33

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